Credit cards are one of the most coveted digital products among Brazilians and Banco Inter follows this trend by offering benefits to all customers. This campaign was designed to spotlight the card's advantages and benefits, reaching audiences through digital channels such as Google Ads, Meta Ads, TikTok, and Kwai. The main challenge? Grabbing the user's attention and converting it into account openings.
Employing direct phrases, synchronized music, and fluid animations that guide the viewer's eye, we not only met but exceeded our objectives. Launched in August 2021, this campaign consistently delivered high performance for two years, standing strong until Inter's recent rebranding.
Texts of the video:
scene 01: Credit card without anual fee
scene 02: wish cashback
scene 03: with cashback in all
scene 04: Instant credit limit investing from R$100
scene 05: Open your free account
CDB: Certificado de depósito bancário (Bankary deposit receipt). A type of fixed income investment.
Our process involved an initial briefing, copywriting creation, Key Visual creation, a crafted handmade storyboard, style frames in Illustrator, animation in After Effects, and thorough metric analysis.
The campaign yielded 25 final videos exported across 5 aspect ratios and 3 durations: 15s, 10s, and 6s, and also an A/B test of the CTA.
The campaign yielded 25 final videos exported across 5 aspect ratios and 3 durations: 15s, 10s, and 6s, and also an A/B test of the CTA.
Key Visual : Fernanda Dias
Copy Miriam Trindade
Motion Design: Letícia Rosa
Performance: Vinicius Figueira
Performance: Vinicius Figueira
